Blog is your Machine to Promote Your Business

When you first created your new blog, chances are that you have virtually no traffic coming to your blog. This is despite how beautiful your blog may look, or having a well written, rich and unique content posts. This article shares some of the best blogging techniques that you can use in promoting your internet home based business.

Blog Commenting

One good way to find targeted quality readers for your blog, is through blog commenting on other similar niche blogs. If you focused on similar niche topic on other blogs, the readers will be very interested in what you have written as well as your valued opinion.

This is even more so if you have already established yourself as a well known expert writer in your business niche. Within a similar business niche, you probably share a lot of common interest with these people or marketing similar products for your internet home based business. However as there are no two marketers who have the same approach in providing profitable solutions on their online business opportunities or ideas in promoting an internet home based business, the continuous interaction among bloggers would always be welcomed by all.

You may not see immediate traffic growth, but if you make commenting on blogs a daily practice, you will over time, see quite a big number of bloggers of similar niches, visiting your blog.

Frequent Blog Posts

Now that you have learned that Blog Commenting will over time, bring targeted traffic to your blog, you really need to ensure that you always have good, unique and informative contents to offer your readers. Place yourself as the one looking for useful information or brilliant ideas to make money for your own internet home based business. You would like to see creative and unique contents that you think is vital to your business growth or your new online business opportunity. You should aim to write at least two such blog posts in a week.

Your Blog Title Tags

Title tags are what comes up at the top of the browser when viewing a page and shows up in search engine results as the title of your post. It is also the only information available to the surfer after he puts his query in the search engine box, so it is important to put your best effort here. Your title tag description should include your keywords you are targeting for your internet home based business. It must therefore describe your contents not only accurately but convey a well-written message to entice the reader to want to click further to read up the information that you offer for your online business opportunity. The keywords in your title tag may or may not be necessarily found in your website content page.

Get Feedback From Your Readers

Have you ever felt like impossible to write fresh, unique content for your blog? Sometimes you also felt like you have reached a stage where you don’t have any new developments to update on your internet home based business. How are you expected to satisfy your readers’ demands? Well, one very good way is to obtain a feedback from your readers. You can easily put a feedback section on your blog and customize some simple questions to obtain such feedback that will give you more ideas to write about. However do ensure that you have sufficient people participating in the feedback before you arrived at the results.

Guest Blogging

Guest blogging really means you write a blog post at someone else’s blog or someone else writes and publishes a post on yours. One of the benefits of doing this is provide your readers with fresh articles to read or showing a different aspect of the topic. It also provides better exposure for you and your internet home based business which you are promoting. Depending on how high the page rank of the blog, you may enjoy higher traffic on your blog posts and more importantly to your main webpage. One of the benefits of guest blogging is that you are no longer bound by rules governed by article directories, allowing you more links in your post, or anchor text pointing to your website. Guest blogging therefore helps to generate more traffic for your online business opportunity besides helping to establish your name in the niche market and lets you reach out to a wider audience to promote your internet home based business.
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Online Business Opportunity Seekers, It's Your Mistakes

With so many scams online today finding the right online business opportunity can be quit a challenge. Most successful online entrepreneurs have spent large sums of money and time before figuring out what truly works.

There are three major mistakes online business opportunity seekers make

1. They sign up for a program because they think the product is the greatest thing since sliced bread. If you were selling brand new BMWs for $100 a piece and your car lot is out in middle of nowhere, no one will find you and your end result will be no sales. Don't look at the product, look at the business model and the marketing system the company has in place. If they have a decent product, websites that convert and a system you can plug into to get people to your site, your chances for success will increase dramatically.

2. Look closely at the quality of training they offer. One of the most common practices is to get people into an opportunity then sell them on the back end with various eBooks on internet marketing. A solid company will have live webinars and step by step videos in their back office that teach you how to market your product on the internet. This should be offered to you at no additional cost. Remember, traffic is the life blood of your online business, without it you have no business at all.

3. Many online business opportunities claim they have great support, then you sign up and find there is little to no support at all. Look for a phone number and call it before signing up to get a better feel of how much support they actually offer. Watch for two numbers, some will have a number for new online business opportunity seekers and a separate number for support. Many companies will answer the phone to sign you up, but once you join getting through on the support line is next to impossible.

Here is an example of what a solid online business model should look like.

After joining your online business opportunity you should be set up with a lead capture page and a website, this is a simple but very powerful model for making money online. The biggest obstacle new people have is getting traffic to their system. This is where the companies training comes in, they should teach you the skills necessary to start getting people to your lead capture page. When a potential prospect arrives at your lead capture page they will have to put in their name and email before being forwarded to your website. Their name and email is captured in an autoresponder. An autoresponder is a program preloaded with a series of follow up emails that are sent out automatically in a structured sequence. This puts your follow up marketing on autopilot.

One tip is to look for online business opportunities that sell high end products. This will allow you to become what is called self funded. Let's say you make $1000 sale from your online business opportunity. You then put that $1000 into paid marketing methods on the internet. If that $1000 makes you $4000, you reinvest a $1000 and do it all over again. A combination of free and self funded marketing can send hundreds even thousands of people a day to your lead capture page, resulting in exponential growth in your business.

Finding the right online business opportunity can be just as easy as it can be hard. The difference is knowing what to look for when examining different opportunities. There are other variables to look for but the basics I have mentioned here should point you in the right direction.
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Real opportunity Vs Fake Opportunity

How many friends have approached you with excitement bubbling out of every pore in their body.

"...... you've GOT to take a look at this online business!!!!" All you've got to do is get TWO people who want to earn $1000 a week! You know two people don't you!?!? Then they get two people into their online business, and THEY get two people and it just explodes and pretty soon you don't have to do ANYTHING and you can quit your job and do nothing!!"

Your gut instinct tells you this online business sounds unbelieveably good (you don't know how right you are) but you sign up anyway. With that comes a monthly autoship of $100-$300, but who cares? Pretty soon you'll be making three times that in a week!

6 months later, you're disillusioned, your online business is severely in the red from your once-in-a-lifetime-opportunity and you've only signed up 6 people into your business and 5 have left as quick as they came.

Been there, done that ... I'm slightly ashamed to say, except I didn't even sign up anywhere near 6 people in my online business!!

What is opportunity? How do you recognise it? What separates reality from fake? When does that gut instinct tell you it's real?

What most people don't realise is that all the things they've been taught for their online business do work to a degree. It's just that most of us will NEVER master the skills required to do them effectively. That is what separates real opportunity from fake opportunity, now listen carefully;
* REAL opportunity is something YOU can do.
* FAKE opportunity is something a very talented, skilled person with an amazing skillset can do ... you can't right now, or rather, not you until you've spent years mastering those skills.

Some of the things people try and make money through an online business are;
* writing their own ebook and selling it online.
* network marketing, travel, health, fuel, and more health...
* selling other peoples products as an affiliate marketer.
* stuffing envelopes (don't even go there)
* selling things on ebay.
* creating a product and selling it online, eg: a boardgame etc...
* and many other minors

Here's the other side of the online business coin;
* there are thousands of ebooks out there, great ebooks that aren't being sold because the writer doesn't have the marketing knowledge to do so.
* 98% of network marketers fail due to been taught a system which the companies KNOW doesn't work, but it sounds much easier than REAL network marketing.
* 95% of affiliate sales are made by 5% of the affiliate market, a staggering 95% failure rate.
* Money from envelopes? You're kidding right?
* A recent survey showed that over half of the 3,500 products surveyed on ebay had no bids on them at all! Only 175 items out of the 3,500 had more than 1 bid on them. Not as hot as what people make it out to be is it?
* creating physical products takes thousands of dollars in design, production costs, advertising, you have to have reasonable capital to even THINK this is a good road to travel down.

I've written writing ebooks, I've been involved in network marketing, I've tried being an affiliate marketer, stuffing envelopes, selling on ebay, never tried creating my own product though, knew that would be too expensive.

NONE of those online businesses worked.

Why?

Because each of those online businesses required SKILLS. Skills that take YEARS to master, and those that have mastered them become extremely wealthy. I've spent well over $20,000 on courses and some of the top training courses around and learnt ALOT! But what I eventually realised was the time taken to master these skills is immense!

The fact of the matter is that most people in their 30s, 40s, 50s and 60s don't have the TIME or the MENTAL ENERGY to sit down and learn how to write a sales letter that people just HAVE to buy off if they read it. That takes YEARS to learn and many more years to master.

Many many people are ALMOST successful, because they are good, they are brilliant, they are talented, but they just fall short. The reason why is they CANNOT get other people to do what they do in their online business. Not happening...

The vast majority of people don't have the required skills to be successful, skills like; * knowing where and how to find the right prospects.
* writing great sales letters that make your prospects foam at the mouth to get to your product.
* designing a website that 'draws' a person into wanting to know more.
* setting up autoresponder emails, sequences, and timings.
* closing people on your product, knowing what to say when they say no, or are not sure it they want to buy it.
* knowing how to upload information onto websites.
* buying and registering domain names, then setting up killer websites under that specific domain.
* Writing articles, press releases, and blogging effectively.
* the expensive and ever-changing Pay Per Click Advertising.
* where do I stop?

The time taken to learn all these skills is incredible, the cost ... more than a little, and the effort ... huge!

People don't know how to do ALL those things I just listed! A select few do, and they reap the golden rewards. But for joe and joette average - no way!

People are different, some people can do some things really well, others they fail at miserably. A great webdesigner is often TERRIBLE at selling things. A great salesperson has NO CLUE how to set up an autoresponder sequence. Your online business requires ALL of those skills.

What would work best for people is a system! This system would do EVERYTHING that I've talked about, it would free you up to just point people in the direction of it through techniques that are simple, proven and effective. This system would need to have a good track record. It would have to have statistics and conversion rates backing it up, and it would need to do everything by itself.

It would need:
* great sales letters.
* fascinating and informative websites.
* a masterful follow up system.
* a way to close people without being pushy or using cunning sales tactics.
* an easy system of attracting people to these websites and sales letters that doesn't involve talking to people or hassling your friends and family.

That would a REAL opportunity because EVERYONE could do it, right? It's not an opportunity that looks great but the skills required to be successful in it are incredibly difficult to master, that's a FAKE opportunity, when something is NOT what it appears to be. Don't be fooled...
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The Killers Ways To Promote Online Business

Promoting your business is not limited to ezines and ebooks. Here are three clever ways to promote your business that are refreshingly different and will give you a marketing edge over your competitors.

1. Electronic Catalog Marketing

Create a catalog of products or services in e-book or auto responder form. Give the catalog away for free to your web site visitors. Ask other web sites, that aren't in direct competition with your business, if they would like to add their products or services to the catalog. If they do, just ask that in return they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. You could ask them to also give away the free catalog because you would already have your ad(s) in the catalog. Since you created and compiled the catalog place your ad or sponsor ad at the top or title page of the catalog. This technique will quickly multiply your advertising.

2. Donate Your Publishing

Donate to libraries. There are thousands of school, college and local libraries all over the United States and world. Millions of people visit libraries everyday. Why not donate your e-mail newsletter to them. You can find a huge list of libraries on online yellow page web sites. Contact the library by mail, phone or e-mail. Tell them you would like to donate a free subscription of your e-mail newsletter. If they accept find out if they want it sent by mail in print form or by e-mail so they can print out the newsletter. You could also donate your books, audio tapes, video's, booklets, etc. If you have an e-book you could put it on disk or CD-ROM and donate it. Just have your business ad included in the material you donate.

3 Online Community Marketing

Create a popular online discussion board. Reward people points for every message posted on your discussion board. Let's say you reward each person 25 points for each posting. You could give them a free product or service for 500 points which would add up to 20 postings on your board from that one person. Just keep track of points for each person that posts on your message board. This could also work for e-mail discussion lists. Just post your promotional ad at the top of your discussion board page. Everyone that visits your discussion board will see your ad.
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Home Business Temptation

For reasons that escape me now, I kept sort of a diary during my
first full year of working at a home based business. It was
nothing close to being a complete daily diary, but was more of a collection of scribbles about things that I felt were worthy of note at the time. Since quite a bit of time has passed since
then, I decided to revisit these notes. In no particular order, here are some of the things that I had made note of.
Choosing the path...in the beginning, my enthusiasm was very high (perhaps too high?) and I was chasing off on several different home-based business opportunities at the same time (exhibiting the "dog in a meat market" syndrome, I suppose) and not focusing my efforts enough to be successful at any single one of them. I finally reigned myself in and focused on a single work at home business opportunity. In other notes I find reference to emotional and/or psychologicalissues that I experienced and are probably typical for most people when starting a home based business.
When working at home a person can, at times, experience a feeling of isolation which is probably brought on by the lack of interaction of a work force environment. There were also periods of doubt in the early going...did I pick a viable business opportunity?...am I doing the right things to develop my business?...when will I start making a profit?, and so on. Many of the entries in my so-called diary had to do with the proverbial "two steps forward and one step backward" thing and the ever-looming temptation to become discouraged.
Although I didn't appreciate it at the time, it is now obvious that as long as you have more steps forward than backward you will eventually get ahead! Isn't hindsight wonderful? Other entries reflect the fact that relatively minor events can seem huge in the early stages of developing a work at home business and can really contribute to an emotional roller coasterride. For example, if you are just starting out and you have two customers/clients and you lose one...that's a 50% drop! However, if you fast-forward in time to the point where you have hundreds of customers/clients and you lose one...that's just a mere fraction of 1%! Same event, just at a different point in time.
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